Hyundai has successfully developed and deployed fuel cell based solutions for mobility applications - Passenger cars like the Hyundai Nexo Ada well as Hyundai Xcient truck for heavy duty trucking - all for the classic hydrogen offtaker market. To further decarbonize the whole family of companies within the Hyundai network we have to evolve into the upstream part of the ecosystem - Hyundai Steel is one example where even within our group we create a solid demand for decarbonized solutions which warrants an entry of the market based upon just internal demand at a reasonable scale already - this presentation will elaborate on the whole end-to-end spectrum of solutions and the resulting economy of scale.